2025 has come with a higher rental demand in East London. What follows is a need to meet that demand with the right rental flats, including all that satisfy the tenants. In this guide, we’ll tell you about the top seven standout features that your modern tenants will look for in an East London flat.
So, without any further ado, let’s jump into those highlight features:
Locality and Neighbourhood
The locality and neighbourhood are two of the major features most people will seek in East London flats for rent. Sometimes, even the most luxurious rental property can lose its appeal standing in a harsh or below-par zone.
So, whether your East London flat is small, medium, or big, make sure to highlight the topmost features of the local area. Lure your target tenants with features like people’s friendliness, proximity to shopping malls, parks, hospitals, or the local food scene, whichever applies.
In short, strike a balance between the local attractions and tenants’ requirements to win a long-term and reliable renter.
Tech-Savvy and Energy-Efficient
Renters expect tech accessibility in a suitable home nowadays. So, as a landlord, you must ensure that your rental flat in East London is tech-savvy. Tenants who prefer to work from home will look for robust broadband connectivity within the flat, along with facilities like an enhanced lock system, voice-command amenities, sensory lighting, etc.
Since East London has a reputation for lower energy bills compared to other parts of London and the UK, energy efficiency is another thing renters will seek. Facilities like solar energy, LED lighting, energy-efficient doors and windows, a smart thermostat, etc., should be considered when renting your flat.
Safety and Security
Every other convenience can fall apart when a house’s safety is compromised. If your potential tenants don’t see a promising home with enough security in place, the deal’s most probably slipping out of your hands.
Hence, it’s highly recommended to keep your rental flat secure according to the local housing laws and regulations. Security measures must be taken for areas, including the entrance, windows, CCTV, lock system, lighting, etc.
Cleanliness and Hygiene
Amidst too many external decorations and fittings, one major factor that often slips the mind is the importance of keeping your rental property clean. Today, tenants are reluctant to rent a flat even in East London with less hygienic conditions.
So, if you don’t want to miss a good deal with a good party, prioritise cleanliness. Make sure everything from sanitary fittings to gutters and walls to closets is tidy and shiny.
Green Spaces and Natural Vibe
People seek nature close to their residence today. They need to unwind from daily hustles in a relaxing environment, especially a green zone. A verdant garden, lush park, flowing canal, etc., nearby will make a family-friendly and healthy residence. It can also increase the chances of higher rents every month.
Amenities with green elements can complement your rental property, making it an upmarket prospect. If your flat is in Stratford, Victoria Park Village, Walthamstow, etc., your chances of landing an affluent tenant are higher.
Transport and Communication
Renting flats in East London comes with concerns about appropriate transport and communication. City dwellers need to make daily trips to work and back home. So your flat connecting to daily transport routes will create an extra appeal to your prospective tenants.
Having overground lines through the neighbourhood, route access to Central and West London, or walking paths and cycling routes can make your tenant’s life a lot easier.
Pet Friendliness
City dwellers have a growing affinity toward pet ownership today, and that goes along with their preferred home features, too. If your rental flat is already pet-friendly, it’s a good sign. If not, turn it into a pet-accessible residence soon to attract renters with pets.
Such renters will look for proximity to nearby parks or walkways, veterinary clinics, pet essential shops, etc. So, highlight that fact in your rental agreement if your prospective tenant is a pet lover or owner.
Navigate East London Renters Scenario
Apart from knowing the most sought-after features, you should take note of your prospective renters in East London, especially their professional backgrounds.
- Small Families (Couples): For a small family of only couples or couples & children, consider if amenities like nearby parks, amusement parks, schools, shops, etc., are available.
- Professionals & Creatives: Seasoned or young professionals and creatives will look for aesthetics and liveliness within and around their residential area. Connectivity to local culture and people is another vital factor.
- Remote or Freelance Workers: Renters with minimum travel requirements, such as freelancers or remote workers, prefer a quiet environment, home-office functionality, and fast internet.
- Undergraduates & Recent Grads: Renters in this class naturally seek convenient transport and communication with universities. Cultural vibrance, an appealing food scene, and other factors are also considerable.
Final Words
Renters don’t only rent a flat, they start their life over in a new residence while adjusting to an almost unknown place and people. Hence, if you’re letting your East London flat anytime soon, consider these seven factors we’ve shared.
Other features like room size, storage system, pet-friendliness, etc., may be under consideration too. So, study your flat to know if you really can offer your renters what they’re looking for. Make the necessary adjustments as per your available facilities and requirements.
If you ever need help regarding renting your East London flat, contact Salik & Co for expert advice.
